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PLANNERS AS A MEDIUM
Simple but effective media
Carbine Media Year Planners provide a simple way to enhance your media strategy by distributing its spread throughout the year. Reach is excellent, with a national distribution that targets your chosen planner segment and a high frequency of exposure through consistent planner utility. This reinforces awareness to aid retention of your brand and its benefits. Through your company's contribution, Carbine Media Year Planners also provide an excellent means of aligning your company to an industry through the support of a product that is tailored to its members. In this way it is similar to sponsorship, with the added advantage of daily exposure in a relevant environment - the work place. Most importantly - unlike journals, diaries and calendars - a planner is never closed.
Benefits to user
- Receive a free professional resource
- Useful information e.g. school terms, public holidays
- Industry events e.g. seminars, conferences, meetings
- Tailored to their industry for professional use
- See the entire working year at a glance
Benefits to sponsor
- Target market through a direct channel
- Align company/brand with chosen industry
- Gain high frequency of exposure through regular use
- Gain extended reach through multiple planner use
- 12 months exposure for 1 annual spend
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