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PLANNER RESEARCH
Carbine Media have carried out extensive research in both quantitative and qualitative forms in order to gain valuable feedback about the use of planners. This research shows that Carbine Media Year Planners have a high level of usage across the board. This is because they are tailored to their recipient's needs in a format that has been developed through further research to make them user friendly. A summary of these findings are:
- An average of 87% of planners are used by their recipients
- In the majority of cases the planners are used daily
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Main reasons for use are:
- Business planning
- Source of events
- Rostering/leave
- Date information
Source: Mailed survey to recipients of total 2009 planner distribution. Please note that above results are averages of all planner results and information may vary depending on the planner. Specific results are available per planner and can be obtained by contacting Carbine Media.
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